5 Innovative Snapchat Marketing Strategies for Inspiration

Snapchat’s innovative approach, with its ephemeral stories and videos that vanish after 24 hours, presents marketers with distinct chances to captivate their audience and generate leads as part of their social media marketing endeavors.

With 406 million active users daily, Snapchat’s ad platform draws a vast, engaged viewership. Presently, 57% of businesses utilize Snapchat for advertising, with projections suggesting ad revenues could reach $8.34 billion by 2027, according to Statista.

To fuel your Snapchat marketing strategies, we’ve highlighted five standout Snapchat marketing initiatives from recognized companies. These range from imaginative drawing contests to interactive scannable codes.

Considering Snapchat for marketing your brand? These campaigns should definitely influence your planning.

1. Depop’s Snapchat Strategy: Targeted Visual Story Ads
2. Tinder’s Snapchat Campaign: ‘Single Not Sorry’
3. L’Oreal’s Focus on Snapchat: Mascara Showcase
4. Disney’s Snapchat Venture: Celebrating a Century
5. Cisco’s Insightful Snapchat Series: A Day in the Life

1. Depop’s Snapchat Strategy: Targeted Visual Story Ads

Depop, the popular sustainable fashion retailer, leveraged Snapchat to expand its base, reinforce brand presence, and inspire user actions such as ad click-throughs. Teaming up with a creative firm, Depop crafted narrative ads intended for specific audience groups.

The ads courted 18 to 34-year-olds across the U.S., U.K., and Australia with dynamic videos that effectively communicated the brand’s unique selling points through a blend of engaging visuals and sound. By increasing ad investment and utilizing Snapchat’s audience insights and steadfast messaging, Depop saw a noteworthy return on investment.

Why it succeeded:

Depop’s strategic ad revisions found success by deeply understanding its audience. Through dynamic, visually focused content that resonated with its target demographic, Depop managed to boost engagement and solidify its brand identity among Snapchat users.

This strategic, unified advertising campaign on Snapchat resulted in a significant uptick in lifetime value (LTV) among users in the U.S. and U.K., propelling Depop to become one of Snapchat’s top performing brands.

2. Tinder’s Snapchat Campaign: ‘Single Not Sorry’

Known for its boundary-pushing marketing, Tinder used Snapchat to differentiate its brand with the ‘Single Not Sorry’ campaign, celebrating the single lifestyle. The campaign featured a series of bold, coherent story ads that captivated the target audience with its vibrant celebration of singleness.

This series of Snapchat Commercials leveraged direct messaging to resonate with its young, independent-minded audience, making a significant impact.

Why it worked:

Targeting the Gen Z demographic, Tinder utilized Snapchat to advocate for the empowerment of singles, using storytelling to craft ads that were not just promotional but also resonated deeply with viewers.

This imaginative approach to Snapchat ads revitalized the brand’s image among digital natives, exceeding campaign expectations by a substantial margin.

3. L’Oreal’s Focus on Snapchat: Mascara Showcase

In 2021, L’Oreal Paris harnessed the power of Snapchat to promote its Paris Mascara to a tech-savvy, engaged audience, aiming to widen its reach.

It launched an array of captivating non-skip commercials that highlighted the mascara’s features through L’Oreal’s vibrant branding and compelling narrative voice, achieving remarkable results.

Why it succeeded:

L’Oreal’s custom approach with non-skip ads crafted specifically for the younger audience, combined with a refined brand message, drove high levels of engagement on Snapchat, significantly enhancing L’Oreal’s marketing outcomes.

The brand saw a remarkable uptick in new customer acquisitions and a notable improvement in return on ad spend (ROAS), bolstered by an integrated mix of vivid visuals and consistent messaging.

4. Disney’s Snapchat Venture: Celebrating a Century

Disney, in a move emblematic of its innovative spirit, collaborated with Snapchat to launch a campaign tied to an AR-enhanced exhibition in 2023. This initiative aimed to increase brand awareness by offering ads that merged storytelling with interactive, AR experiences, featuring beloved characters from franchises like Guardians of the Galaxy.

Why it excelled:

Disney’s creative use of Snapchat’s AR features provided fans with a novel digital experience that transformed iconic characters into engaging, interactive elements of a broader narrative campaign. While specific metrics are unavailable, the campaign’s success in extending Disney’s massive reach and garnering high engagement levels stands as a testament to its effective Snapchat marketing strategy.

5. Cisco’s Insightful Snapchat Series: A Day in the Life

At a glance, Cisco, a company known for networking hardware, might not seem like a likely candidate for Snapchat’s visually driven platform. Yet, Cisco found a unique angle by highlighting the daily experiences and duties of an account manager through its “Day in the Life” series.

This series demystified the daily operations behind a B2B brand, showcasing the more relatable, human aspects of working at Cisco.

Why it resonated:

The Cisco campaign, though not recent, remains poignant for its demonstration that even traditionally ‘dry’ B2B content can come alive through storytelling that focuses on the people and day-to-day operations.

Pro tip: Whether you manage an agency or operate a B2C enterprise, spotlighting your team’s everyday experiences or your organization’s impact can offer a fresh perspective that engages audiences.

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