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The job market today presents significant challenges, especially for those just beginning their professional journeys. The combination of recent widespread job cuts, economic fluctuations, and a deficit in essential skills poses difficulties for higher education institutions aiming to equip their students for employability. Such circumstances prompt questions about the strategies graduates must employ to navigate…

Artificial Intelligence (AI) is revolutionizing how marketers execute and scale their campaigns, offering unprecedented automation capabilities.  From a recent survey conducted alongside DMI members, the top advantages of AI incorporation in marketing initiatives include task automation (68%), elevating the customer experience (46%), refining targeting and segmentation (45%), upgrading personalisation (44%), and facilitating predictive analytics (39%). …

TikTok, known for its dynamic and sometimes polarizing presence, has transitioned from a platform primarily for video sharing to a go-to online search destination, particularly for the younger crowds. According to a recent analysis by Adobe, TikTok now ranks as the fourth most favored search engine among the digital-first audience, trailing only behind giants like…

Struggling to stay ahead in the ever-evolving world of digital marketing? You’re in good company! Our study, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future,’ reveals that 46% of top marketers observed a shift in digital transformation visions by leadership in the last two years. Meanwhile, 58% have reallocated budgets from traditional marketing…

The digital realm is an exhilarating place. It opens up avenues for engaging with customers on a vast scale. It narrows the gap between you and your audience, allowing interactions on their preferred channels. It enables you to tailor your communication and services to meet individual needs. Additionally, it presents innovative ways to share your…

LinkedIn stands out as the premier platform for professional networking, essential for forging new connections with industry prospects, clients, and collaborators. Even as organic reach diminishes across many social platforms, LinkedIn is poised for a significant increase in organic interactions. This shift is making content creators increasingly pivotal on the site. Creating a strong LinkedIn…

Snapchat’s innovative approach, with its ephemeral stories and videos that vanish after 24 hours, presents marketers with distinct chances to captivate their audience and generate leads as part of their social media marketing endeavors. With 406 million active users daily, Snapchat’s ad platform draws a vast, engaged viewership. Presently, 57% of businesses utilize Snapchat for…

Since its debut over ten years ago, Instagram has ascended to become a fundamental fixture in the social media landscape and an essential component of digital marketing strategies. This platform has witnessed individuals ascending to fame overnight or evolving into distinct brands, propelled by their expanding circle of followers. With time, these entities, whether individuals…